PSG NEWS – Before PSG became European champions in 2025, they redesigned their official logo. The goal was clear: put Paris at the center of the club’s global identity
The new logo was unveiled in 2013. The word Paris appears in bold at the top. Saint-Germain is smaller. The club’s founding year, 1970, and the baby cradle symbol were removed.
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The Eiffel Tower remains at the heart of the logo. It was part of Qatar Sports Investments’ vision. To turn PSG into a worldwide sports brand deeply connected to the city of Paris.
Club president Nasser Al-Khelaïfi called it a major milestone. Not just in design, but in making PSG a global icon.
PSG even launched multilingual versions of their website. They were preparing for the world stage. And in 2025, it all paid off.
